Over on Talent Imitates, Genius Steals, Faris has a great post on the meaning of digital. He takes the new moving tube posters as an example of the whole world turning digital and comes to this conclusion:

"To me the Internet was never a just new medium - it was a new kind of medium that had the ability to deliver the content developed for any other channel and was interactive to boot.

And the internet changed the rules of the game. People aren't willing to accept interruption online like they are elsewhere. Digital consumers born into an internet age don't think and act like the passive massive.

So what happens when all channels become digital?"

More insightful stuff from Faris here.

Tags: marketing, digital