Everyone wants a piece of the worlds hottest label at the moment, American Apparel. Here at PSFK we were lucky enough to talk to Alex Spunt, one of AAs advertising team. Alex is responsible for some ofthe iconic AA ads that have come out over the last couple of years. She gave PSFK the exclusive lowdown on AA's latest ideas which include an online radio station and AAs venture into trousers, a first for the Los Angeles based company.

Interview here.

Tags: Fashion