Nike Principles
1. Our business is change
2. We’re on offense. All the time
3. Perfect results count – not a perfect process
- Break the rules; fight the law
4. This is as much about battle as about business
5. Assume nothing.
- Make sure people keep their promises
- Push yourself; push others
- Stretch the possible
- Expect success – always
6. Live off the land
7. The job isn’t done until the job is done
8. DANGERS:
- Bureaucracy
- Personal Ambition
- Energy takers vs. Energy givers
- Knowing our weaknesses
- Don’t get too many things on the platter
9. It won’t be pretty
10. If we do the right things, we’ll make money damn near automatic
from here