Google have, for the first time in a while, created a really great product. Google Trends is a fantastic tool for anyone associated with a brand or merely interested in what people are searching for and where they are from. You can also do comparisons as illustrated in the chart.

I decided to compare searches for "smart car" and "mini" to see what people were most interested in. This particular search was a little unfair as it doesn't compare like with like. "smart car" is very specific where as "mini" could refer to anything from mini skirt to mac mini to BMW mini (the term I actually meant to search for).

As you can see, the UK had the most searches for both terms. The feature also allows you to drill down and view which cities are searching for each term.

This tool could prove invaluable and is another great weapon in the armoury of the online trend spotter.

Tags: Trends, googletrends