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According to a Canadian newspaper it's the end of coolhunting. Apparently in 2005 it was on many of the 'Not' lists when it came to 'Hot or Not' at the end of the year and also people don't need to be told what is in and what's out anymore 'cos everyone is cool now. Oh ok.

Surely pretty much the whole world is now driven by consumerism, having something that is equal to or better than your neighbours, colleagues or friends. In order to keep consumerism going people need to desire new things. First we had advertising telling us about these new things, then we had celebrity endorsements and now we look to the edges of society to find the next big thing.

Coolhunting won't ever die, it'll just rebrand itself and evolve. It's key to the economic growth of the world.

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