Microsoft/IDSA Design Competition
Microsoft and the Industrial Designers Society of America (IDSA) recently held a competition to find the future of the PC experience. Contestants were asked to "envision how form factor influences the digital lifestyle in four categories: personal productivity, entertainment, communication & mobility, and living & lifestyle."
The whole concept of asking outsiders to contribute to your brands R&D has been around for a long time. However, it seems to really add some fresh thinking to often uninspiring sectors.