Apparently:
"Originally, the Adicolor was a shoe that was launched in the 80’s. It was a special model that came with pens so you could customize your own shoes. When the 35th Anniversary series came out, they used the Adicolor name for the Adicolor Superstars.

Now adidas will launch a full series of Adicolor: 6 series each sorted by color. The first one is a white series delivered with pens. The 5 others are shoes customised by artists each time with a color theme.”

So it isn't the Adidas alternative to Nike ID. Nevermind.
Tags: adicolor