I've just posted this article on IF. You may need an account but here's a quick preview:
'Apple have been one of the most successful brands of the 21st century, of that there can be no doubt. They have gone from strength to strength across their product line and this has seen their share price rocket.
But how much of this is down to dancing silhouettes and how much of it is down to the innovative culture of Apple and its inherent marketing culture?'