Paul Smith Curiosity Shop
Paul Smith opens his latest store today. But this time it's got even more of a PS twist to it.
Basically, it's a shop full of all the bits and bobs PS has picked up on his travels - either a bizarre or a bric-a-brac stall, depending on your view. The difference is that PS has added his own little touches, so it might be that the antique Chesterfield sofa has a shocking Paul Smith pattern on the cushions reverse.
It's sure to be beautifully curated and is a great example of how brands can take second-hand goods and give them a new value by placing them in a new context.
Maybe Levi's should start selling second hand jeans alongside their standard lines?