The Guardian has an article about the extent to which English Premiership clubs are having to go to in order to attract fans and fill their giant stadia. For the past 10 years Premiership football has been on the rise but for the first time since the creation of the Premiership, clubs are struggling to get the punters in.

Manchester City, Chelsea, Fulham, Southampton, Charlton and Aston Villa have all resorted to advertising. Manchester City have even gone so far as to appoint Grey London as their ATL agency.
Tags: Marketing