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Personality Brands

The history of brands has been littered with various ways of making them more personal and creating an empathy between brand and consumer. Of late, brands seem to be creating more and more products that have very obvious personalities. From Peugeot and the fly swatting to the Puma ads that place their shoes in with the animals you are made to feel like the product has its very own personality and this allows you to relate to them.
Puma's latest ads, which can be seen at your local London Underground station are a fantastic example of this and show their latest Mostro alongside a bat. This follows the themes of Puma's other recent animal ads and succeeds in giving the product its very own, very distinctive personality.
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