The Future of Downloading
Seth Godin, one of the most influential marketing bloggers, has a very interesting post on his blog today regarding the way that the Internet is set to turn the music and movie industry on its head. Again.
He talks of a web where you can no longer file share copyrighted material so free sites become bigger and bigger and the free content becomes better than the paid for content until the guys that used to charge make their stuff available for free just to get a share of the audience. Obviously producers will have to make money some how but we could see a lot more quality free content as publishers and copyright owners become wise to this.