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Everything that I see, like and react to, listed. If you're inspired by anything or see something that should be on the site please email me and let me know.


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» [New report] Intelligent Clienteling Strategies
» How Reformation Creates A Service-Oriented Experience For Customers In-Store
» Target Teams Up With Apple For Special Employee Shop-In-Shop Training
» Ulta Beauty And Haut.AI Partner For Tech-Powered Hyper Personalization
» Rihanna’s Tech-Supported Retail Stores Optimize The Shopper Journey
» IKEA And H&M Open Up Atelier100 “Ideas Factory” For Creatives In London
» Wellness Social Clubs Are The Hot, New Member Community
» [New report] Reframing the Store-as-a-Service
» Innovative Payment Providers Are Incentivizing Green Spending
» Walmart Canada Goes Carbon-Neutral For Last Mile Delivery







Into the Storm with BMW

BMW have created an online publication around aspirations which they want their customers and brand to identify with. Produced in association with BMW, edited by Johnny Davis, Into the Stormasks "Who's your hero? And what does it mean to be noble and good in the 21st Century?"

Beautifully produced in flash, Into the storm is a really nice lifestyle magazine with some great photography and interesting stories.

Just a thought but how long will it be until brands buy existing fashion lifestyle publications and leverage them to produce the complete branded lifestyle. The Apple Face anyone?
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