Collaboration & Co-Creation
Influx Insights have published an email containing interviews with leading innovators from various industries.
John Thackara, author of Into the Bubble, argued that 'Nearly all the most important design projects nowadays are collaborative' whilst Jody Turner, CEO of Culture of Future, believes that 'We are currently in a co-creation culture, meaning the lifestyle need of the consumer strongly influences design outcomes.'
Karl Carter, Current TV's VP of Marketing, is encouraging viewer submissions: 'We're already running contests to get Viewer-Contributed Content (VC2) submissions, and with relatively little promotion, we've already received a few thousand submissions. Our latest contest will give the winner a development deal, where we'll work with them to produce a piece that will air on the network.'