You may have heard of Linux, a complete computer operating system designed by a mass of programmers from all over the world for free. This took open source principles - projects that are open to the public and which draw on other projects that are freely available to the general public - and created an operating system. Well, the idea of open source is now the future of marketing, according to James Cherkoff in a very interesting article available from Change This.
www.changethis.com
www.opensourcemarketing.co.uk
Tags: Marketing