One word: ugly. But it is incredibly clever. In short, the Adidas One is a 'shoe with a built in microprocessor... that understands and adapts to give you the level of cushioning you need...' It also adapts to suit your individual needs.
What I find interesting about this (not the computer, the Micropacer had one back in 1984) is that whilst Adidas have gone ultra hi-tec Nike have done exactly the opposite launching the Mayfly (that falls to bits after 100km) and the Free (designed to feel like you are barefoot). Good luck to Adidas but I'm defiantly with Nike on this one.
Tags: Trainers Sneakers