Not only is everyone making there own media now they want to make their own clothes. From screen printing your latest Photoshop creation on to a t-shirt to customising those jeans that you'd never wear otherwise, people are doing their own thing. Next up recycled clothing. And also an increase in the number of trendy thrift stores and second hand boutiques. Noted in Covent Garden, Brick Lane, Notting Hill and Kingly Court - people are prepared to pay more of a premium for stuff that someone else has worn but that they can buy in a cool environment.
www.rokit.co.uk/
www.joshspear.com/index.php?itemid=197
Tags: Fashion