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» [New report] Intelligent Clienteling Strategies
» How Reformation Creates A Service-Oriented Experience For Customers In-Store
» Target Teams Up With Apple For Special Employee Shop-In-Shop Training
» Ulta Beauty And Haut.AI Partner For Tech-Powered Hyper Personalization
» Rihanna’s Tech-Supported Retail Stores Optimize The Shopper Journey
» IKEA And H&M Open Up Atelier100 “Ideas Factory” For Creatives In London
» Wellness Social Clubs Are The Hot, New Member Community
» [New report] Reframing the Store-as-a-Service
» Innovative Payment Providers Are Incentivizing Green Spending
» Walmart Canada Goes Carbon-Neutral For Last Mile Delivery







Interactive habitat

Grafedia turns New York into a potential webpage
Grafedia , created by John Geraci, is hyperlinked text, written by hand onto physical surfaces and linking to images, video, sound files, etc. It can be written on walls, in the streets, or in postcards, on the body as tattoos, or anywhere you feel like putting it.
Viewers "click" on the grafedia hyperlinks with their phones by sending a message addressed to the word + "@grafedia.net" to get the content behind the link.
You can make street art with grafedia, or leave behind simple calling cards for others wherever you go. You can have running dialogues between authors, or create interactive narratives or poetry in public spaces. Every surface becomes potentially a web page, and the entire physical world is joined with the Internet.
How to do it? Choose a word. Then, send a media file from your cell phone to that chosen word plus '@grafedia.net', e.g. 'myword@grafedia.net'. Write that word anywhere in the real world in blue with an underline. That word will then be linked to the media file the author sent to grafedia.net, and viewers will be able to retrieve the file. You can also upload media from your computer directly to the grafedia.net server in order to create grafedia with more precise images.
via: www.we-make-money-not-art.com/archives/004204.php

More interactive habitat trends
SMS displayed on walls - www.studiotroika.co.uk/flash/index.html
SMS guides - www.yellowarrow.org/
Pacmanhatten - www.pacmanhattan.com/
Spaceinvaders - www.space-invaders.com/
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