tag:blogger.com,1999:blog-108254522011-11-17T17:13:10.367ZMy overview of all that I think will effect the way we live and consume in the next 1-5 years.Henry Lambertnoreply@blogger.comBlogger3171100tag:blogger.com,1999:blog-10825452.post-26556819303590774262008-07-22T15:43:00.004+01:002008-12-12T21:17:44.233Z

Since moving to BMB we've done some pretty cool work. Something that I've not worked on but am incredibly proud of is the Carling iPint which was launched on 11th July. The iPint is an iPhone application that turns your dull and boring iPhone into a virtual pint of ice cool Carling. The application takes advantage of the iPhones techincal wizardry so that when you tip the iPhone you lose some of

Henry Lambertnoreply@blogger.com11tag:blogger.com,1999:blog-10825452.post-8048442840577739072008-02-01T15:06:00.000Z2008-12-12T21:17:44.600Z

We've just finished working on this campaign for MessageLabs and we're quite pleased with it. Here's the story:"For our new marketing campaign we have worked with a digital artist to graphically show what cyber threats actually look like. The images are generated from the actual code from each of the threats."Alex Dragulescu is a Romanian visual artist whose practice embraces both traditional and

Henry Lambertnoreply@blogger.com1tag:blogger.com,1999:blog-10825452.post-1170363599417420452007-02-01T20:58:00.000Z2007-02-01T20:59:59.486Z

Have you ever had the thought that with all the wifi and portable wireless devices that we all carry round we shouldn't really need network carriers and cables anymore? Well Whisher have. They've created a piece of software that allows everyone to share their wifi connection essentially allowing you to get free wifi where ever you are in the world (providing someone is prepared to share too).

Henry Lambertnoreply@blogger.com4tag:blogger.com,1999:blog-10825452.post-1168018124627197592007-01-05T17:17:00.000Z2007-01-05T17:28:44.646Z

simplicity + depth = great advertising

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1165956663532810022006-12-12T20:46:00.000Z2006-12-12T20:51:03.893Z

Even though this was made more than 30 years ago, the special effects are still so much better than anything that's happening now. I guess this is because they are authentic: that is they're real models that have been shot, not computer generated 'perfection'. This film is a lovely piece with clips from the film and interviews with the key protagonists.

Henry Lambertnoreply@blogger.com1tag:blogger.com,1999:blog-10825452.post-1164652607647826292006-11-27T18:28:00.000Z2006-11-27T18:36:48.490Z

via WebMaster Republic

Henry Lambertnoreply@blogger.com1tag:blogger.com,1999:blog-10825452.post-1164651563981970682006-11-27T18:18:00.000Z2006-11-27T18:21:37.256Z

In a beautifully put together video, Jeffre Jackson of the OIA talks about interestingness and why it's important for a brand to be interesting. One of Jeffre's reference points is Howard Gossage whom he cites as a great influence. I thought it would be worth digging deeper into Gossage's history. Known as 'the Socrates of San Francisco', Gossage was an unlikely advertising man. With a military

Henry Lambertnoreply@blogger.com2tag:blogger.com,1999:blog-10825452.post-1164467503299920682006-11-25T15:11:00.000Z2006-11-25T15:11:43.313Z

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1164297481651657592006-11-23T15:55:00.000Z2006-11-23T15:58:01.666Z

Josh Spear has pointed me in the direction of this excellent site. It's basically a more interactive version of Pandora. Instead of selecting an artist that you want to hear similar songs to, Musicovery allows you to select by genre and then by four different qualities: energetic, calm, positive and dark. You can also narrow the music down to a particular time period.

Henry Lambertnoreply@blogger.com1tag:blogger.com,1999:blog-10825452.post-1164225081110677372006-11-22T19:50:00.000Z2006-11-22T19:51:21.123Z

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1164031700246730872006-11-20T14:00:00.000Z2006-11-20T14:08:20.316Z

Great website.via Noisy Decent Graphics

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1162804760453078002006-11-06T09:12:00.000Z2006-11-06T09:34:22.773Z

This is the first website we've put together since we decided to do web stuff properly. It's part of smarts Positive Driving campaign, which is all about seeing things in a different light because you're in a smart. I think it's pretty damn good. Nice use of Flash 9 but most of all it gets the benefits of the car over in a very engaging way. Smart Positive Driving

Henry Lambertnoreply@blogger.com2tag:blogger.com,1999:blog-10825452.post-1161983351685545202006-10-27T22:02:00.000+01:002006-10-27T22:09:11.693+01:00

A fantastic album from Swedish jazz due Koop. I implore you to buy this album. Amazon

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1161982937151028782006-10-27T22:01:00.000+01:002006-10-27T22:02:17.170+01:00

Is gonna be big.

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1161191898451418152006-10-18T18:17:00.000+01:002006-10-18T18:18:18.466+01:00

Interesting video from the Campaign for Real Beauty:

Henry Lambertnoreply@blogger.com2tag:blogger.com,1999:blog-10825452.post-1161165211941983832006-10-18T10:50:00.000+01:002006-10-18T10:53:31.956+01:00

Which do you prefer, sony's super budget follow up to Balls or Orange's slightly simpler take?Sony:Orange:

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1160667709750909872006-10-12T16:35:00.000+01:002006-10-12T16:41:49.806+01:00

From George Orwell’s six elementaryrules (Politics and the English language, 1946).1. Never use a metaphor, simile or other figureof speech which you are used to seeing in print.2. Never use a long word when a short onewill do.3. If it is possible to cut out a word, always cutit out.4. Never use the passive when you can usethe active.5. Never use a foreign phrase, a scientific wordor a jargon

Henry Lambertnoreply@blogger.com2tag:blogger.com,1999:blog-10825452.post-1160663438580559742006-10-12T15:23:00.000+01:002006-10-12T15:30:38.666+01:00

From George Orwell’s six elementaryrules (Politics and the English language, 1946).1. Never use a metaphor, simile or other figureof speech which you are used to seeing in print.2. Never use a long word when a short onewill do.3. If it is possible to cut out a word, always cutit out.4. Never use the passive when you can usethe active.5. Never use a foreign phrase, a scientific wordor a jargon

Henry Lambertnoreply@blogger.com1tag:blogger.com,1999:blog-10825452.post-1160153263354273322006-10-06T17:47:00.000+01:002006-10-06T17:47:43.373+01:00

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1159951618632853282006-10-04T09:40:00.000+01:002006-10-04T09:46:58.696+01:00

If you're between 11 and 25 please head over to Phatgnat and take their annual survey. If you're over 25 don't worry, when the report comes out you can use it to market to these youngsters!

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1158959183923450182006-09-22T21:49:00.000+01:002006-09-22T22:17:34.793+01:00

In the absence of Russell, Paul and I thought we'd try and carry the great man's mantle. The draw of Paul and I wasn't quite up there with Mr Davies but we still managed to persuade Ben and Sophie to turn up. Conversation ranged from 'fuck me facts' to Google Analytics to vegetarianism. Apologies to anyone in the George pub that overheard us and was offended/bored. It was good to see Ben again

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1158915465143244022006-09-22T09:51:00.000+01:002006-09-22T09:57:45.630+01:00

In Russell's absence, Paul and I will be having a blogging drink tonight (Friday 22nd September) at 6pm in Soho. We'll be at this pub, so feel free to drop in and say hello!

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1158863156179872002006-09-21T19:25:00.000+01:002006-09-21T19:25:56.193+01:00

Materazzi training.

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1158838720005346462006-09-21T12:32:00.000+01:002006-09-21T12:38:40.060+01:00

Sorry for the lack of posts recently, but I've been at my parents new house in Cornwall. Lovely part of the world. Anyone who's never been should go, just avoid Newquay.

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1158831934673185002006-09-21T10:39:00.000+01:002006-09-21T10:45:34.803+01:00

Emerge is the latest addition to the Influx Insights blogging stable. The aim of Emerge, according to Ed Cotton, is to cover all things relating to emerging culture, focusing on the people and places that reflect and represent it. Emerge focuses on film, art, music, fashion, design, places & spaces and also has interviews with leading lights across these sectors.

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1158136642056710332006-09-13T09:31:00.000+01:002006-09-13T09:37:22.063+01:00

I feel obliged to blog this. Apple have announced a underwhelming variety of new/modified products. * The iTV - great product, but Apple announcing it before it was ready???!* New and very tiny iPod shuffle* Updated 5G iPod - brighter screen or something* New colours on the NanoWhat's going on with Apple, where's the innovation gone? I can't remember the last genuinely new and interesting

Henry Lambertnoreply@blogger.com1tag:blogger.com,1999:blog-10825452.post-1158136112769663072006-09-13T09:24:00.000+01:002006-09-13T09:28:32.783+01:00

If anyone has read James Surowiecki's book, the Wisdom of Crowds, they will be familiar with the story of the US submarine, Scorpion, that disappeared on its way back to land. Despite the Navy holding various bits of data about the sub, such as its location the last time it had made radio contact they had to find it in a possible circular area which had a 20 mile diameter and thousands of feet

Henry Lambertnoreply@blogger.com2tag:blogger.com,1999:blog-10825452.post-1157743820750191512006-09-08T20:24:00.000+01:002006-09-08T20:30:20.800+01:00

This website is brilliant. Wages of Wins is a book published in the USA that analyses atheletes indiviual performances in team sports and works out the correlation between performance (i.e. no of wins produced) vs their salary. I'm not really sure how to do the site and the concept justice in this post but I thought it was well worth highlighting how well they have taken the statistics of sport

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1157578093646796812006-09-06T22:22:00.000+01:002006-09-06T22:28:13.876+01:00

Here's my summary of Paul's John Grant podcast. My apologies for the messyness of the notes. John and Paul are both very smart.John's second book after image was all about knowledge brands e.g. Google, Wikipedia & ebay rather than image brands such as Levi's and Coca-Cola. This helps put it into context looking back.It is now a quest for knowledge not information. Education is an important role

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1157403953997099982006-09-04T22:03:00.000+01:002006-09-04T22:05:54.016+01:00

The infamous Lebowski of W+K London has, after months of protestation, started his own blog. Worth checking out, Lebowski will be coming up with a new idea everyday. Looking forward to it.

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1157306262936987422006-09-03T18:52:00.000+01:002006-09-03T18:57:43.656+01:00

I've just seen the latest BA tv ads and, just like ITN news, they use Google Earth. The ad takes viewers on a tour of the world using the search giant's software, highlighting destinations and prices as it goes. It's a great example of how the web is influencing TV and the power of the Google Earth tool.

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1157031763631022252006-08-31T14:37:00.000+01:002006-08-31T14:42:43.700+01:00

A great quote from Bill Bernbach that was pointed out to me by the famous Rob: "Let us prove to the world that good taste, good art, and good writing can be good selling"

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1156777106258561272006-08-28T15:53:00.000+01:002006-08-28T15:58:26.356+01:00

It doesn't look like it's changed in 50 years. Fantastic.

Henry Lambertnoreply@blogger.com1tag:blogger.com,1999:blog-10825452.post-1156615525682312112006-08-26T18:52:00.000+01:002006-08-26T19:06:10.646+01:00

I've just read an interview with Cilla Snowball, Chairman of AMV BBDO, in which she claims that the biggest challenge facing business now is 'talent'. If this is the case what are AMV doing to attract the best talent? Offering huge graduate salaries, going round all the UK's universities to make sure people are aware, or still paying next to nothing for people who have to have a second income and

Henry Lambertnoreply@blogger.com2tag:blogger.com,1999:blog-10825452.post-1156595855973745512006-08-26T13:35:00.000+01:002006-08-26T13:37:35.986+01:00

Great video from my favourite band, Plej (pronounced play apparently).

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1156193860415652562006-08-21T21:32:00.000+01:002006-08-21T21:57:40.530+01:00

Great diatribe on all that makes advertising wholesome from Richard E Grant in his pomp. Tags: advertising

Henry Lambertnoreply@blogger.com4tag:blogger.com,1999:blog-10825452.post-1156190810759370752006-08-21T21:01:00.000+01:002006-08-21T21:06:50.853+01:00

Great window in Selfridges on Oxford St.

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1156094635648169822006-08-20T18:18:00.000+01:002006-08-20T18:23:55.710+01:00

I'd like to ask you all a favour. If you're from the UK and have 5 minutes to spare, I'd really appreciate it if you could fill in this questionnaire for a presentation I'm writing. Don't worry, the questionnaire is completely annonymous and just has a few questions on what you like doing.

Henry Lambertnoreply@blogger.com2tag:blogger.com,1999:blog-10825452.post-1155908812115595812006-08-18T14:41:00.000+01:002006-08-18T14:46:52.153+01:00

Young creative team Ollie and Janson have their book up on Flickr. It includes some really good stuff like this campaign for smart. Really nice thinking. You can view their book here.Tags: advertising

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1155907828507080622006-08-18T14:25:00.000+01:002006-08-18T14:30:28.566+01:00

I installed Google Analytics on Sunday night and thought I'd give it a go vs my old faithful Statcounter. Google's interface is really easy to use and much more pleasent than Statcounters. However, it appears to be giving me differnet results from Statcounter. From this week's data:On Monday Google said I had 32 visitors - Statcounter said 55On Tuesday Google said I had 42 visitors - Statcounter

Henry Lambertnoreply@blogger.com2tag:blogger.com,1999:blog-10825452.post-1155855034625203802006-08-17T23:45:00.000+01:002006-08-17T23:50:34.723+01:00

Tonight we saw Brasil Brasileiro at Sadlers Wells and I recommend to everyone that they go and see it before it finishes at the end of this week. The music is great, the dancing is spectacular and some of the capoeira is stunning. Watching the movement of the dancers it seems pretty obvious why Brazillians are always so good at football. Pretty much every dance move incorporates a movement from

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1155728226267332572006-08-16T12:32:00.000+01:002006-08-16T12:37:06.343+01:00

I was hunting round for a good definition of tone of voice today when I remembered this great post from W+K London:We don’t know who you are. So I guess that there is the first example of tone of voice, or lack of one. We have to guess from your email. So, assuming we’ve met on the street and you’re going to buy us a beer, forgive us for hesitating. We don’t know the first thing about you,

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1155676103474844702006-08-15T22:03:00.000+01:002006-08-15T22:08:23.553+01:00

Luke Whittaker is a phenominally talented young man. As well as creating some stunning illustration, like the picture on the left, he is also a brilliantly talented digital designer and animator. His work has included 'A Break in the Road' which showcased a great creative idea brought to life in flash; animating a Lemon Jelly video; and creating original work for the likes of MTV and Ms Dynamite

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1155561730947895152006-08-14T14:17:00.000+01:002006-08-15T15:34:14.326+01:00

A whole platform of bad advertising.:Update: does anyone think that the TV ads have been redubbed with UK accents?Tags: advertising

Henry Lambertnoreply@blogger.com2tag:blogger.com,1999:blog-10825452.post-1155561645192640052006-08-14T14:15:00.000+01:002006-08-14T14:20:45.336+01:00

I saw this ad outside Sainsbury's in Camden on Sunday. It reads 'we need to update some technical stuff so we will be closing a little earlier on Wednesday'. Sounds like a completely different tone of voice for Sainsbury's to me (my girlfriend disagrees though). Tags: toneofvoice

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1155241375753235512006-08-10T21:18:00.000+01:002006-08-10T21:22:55.843+01:00

A new book has just been released that argues that 37% of most advertising budgets are wasted. By analysing campaigns from the likes of Proctor & Gamble, Unilever, Kraft Foods and McDonalds they concluded that a huge percentage of advertising budgets are wasted. The book points to the fact that $85 billion worth of advertising is wasted every year. On the plus side, the authors of What Sticks,

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1155237212000449182006-08-10T20:08:00.000+01:002006-08-10T20:13:32.610+01:00

They put on some great stuff in the Park. This time it was jazz - young and old alike relaxed to some smooth stuff.

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1154602282585184342006-08-03T11:49:00.000+01:002006-08-03T11:51:22.603+01:00

Over on Talent Imitates, Genius Steals, Faris has a great post on the meaning of digital. He takes the new moving tube posters as an example of the whole world turning digital and comes to this conclusion:"To me the Internet was never a just new medium - it was a new kind of medium that had the ability to deliver the content developed for any other channel and was interactive to boot.And the

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1154541662378943672006-08-02T18:56:00.000+01:002006-08-02T19:01:02.433+01:00

I received an email today from the editor of a new magazine. I normally don't pay that much attention to press releases but this time they had taken the time to personalise the email so I, being a sucker for personalisation, read on (actually the real clincher was that they had an office address near to my flat): SWSU is a brand new eco magazine. Unlike most eco magazines, SWSU focuses on saving

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1154465922617802162006-08-01T21:54:00.000+01:002006-08-01T21:58:42.686+01:00

The Sunday Times recently published a Superbrands supplement with votes from the public and also the Superbrands expert. Now having read both lists they seemed to have been compiled 10 years ago. From memory (the Sunday Times doesn't have a copy on its website) the top five brands were all around pre-internet. Now I'm not suggesting that the British public are wrong, but surely if these brands

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1154462785478653272006-08-01T21:01:00.000+01:002006-08-01T21:06:25.556+01:00

Some lazy blogging coming up. I was sent this press release today and thought it was worth putting up here, however, I have taken the time to reword it: Tank TV have created a film called To be Continued. Ten film makers have been asked to contribute 3 minute sections to a film but each section must tie in to the previous one like a game of chinese whispers. More details here.Tags: film

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1154293079520339352006-07-30T21:53:00.000+01:002006-07-31T09:19:55.886+01:00

I made my trends presentation in Leeds yesterday. It seemed to go down well, everyone said they enjoyed it and the clients, who shall remain nameless, seemed to get lots out of it - probably due to the immersion weekend that Dubit put them through rather than my presentation. It was a really enjoyable experience from my perspective, with some really great ideas and some interesting questions

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1154190048670724552006-07-29T17:13:00.000+01:002006-07-29T17:20:48.683+01:00

I travelled up to Leeds on the train today. It's amazing how much you don't know about your own country. Despite having lived in the North for 30% of my life I'd never actually been to Doncaster. Even now I've only travelled through it. We also stopped at a station called Newark. Again I'd never realised that there was a Newark in England.The journey was ok but as suspected GNER didn't live up to

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1154160109564260962006-07-29T08:57:00.000+01:002006-07-30T16:47:12.306+01:00

I went to my second Russell Davies coffee morning style session today. It was another great opportunity to meet interesting people. We talked Nike, comics, the perils of buying your own flights, Howies and the falibility of servers. It was good to meet Rob, Richard, Enoch, Seb and Karen.I also had an interesting chat with Paul about 'insights', propositions and creative briefs. Image courtesy

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1154031700791471562006-07-27T21:17:00.000+01:002006-07-27T21:21:40.860+01:00

I was lucky enought to meet Ed Cotton, Planning Director of BSSP and Influx fame. I was late for our meeting, sorry Ed. We talked about the quality of UK and US advertising, blog tracking, the ubiquitous Piers Fawkes, junior planners and blogging, apathy to new media from agencies, Zidane's headbutt, the decline of the TV spot and the rise of the 'idea'. I wish I was as prepared as Paul and had

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1153582538545424832006-07-22T16:31:00.000+01:002006-07-22T16:35:38.673+01:00

Cool ad for WRLDCP FTBLLTSHRTS. Via The Hidden Persuader.

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1153390562766736502006-07-20T11:11:00.000+01:002006-07-28T20:43:27.220+01:00

We had a great time at the Japenese Embassy last night watching our very first Pecha Kucha. The premise is this: Participants get to show 20 slides for 20 seconds each, meaning the audience experiences an exhilarating range of speakers and images over the course of the evening It's a really great idea and some of the speakers were amazing and very interesting. The limited amount of time they get

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1153387910138979532006-07-20T10:27:00.000+01:002006-07-20T10:31:50.243+01:00

I placed this review on Amazon but thought I'd put it here for posterity:I've been a big fan of Sony digital cameras since I bought my first DSC P72. However, the P72 has, after three years, run out of steam. So prior to my recent holiday in Italy I took the plunge and invested in a DSC-T5 because it had good reviews and it was slim enough for me to carry around everyday.The experience of

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1153347199206379362006-07-19T23:09:00.000+01:002006-07-19T23:13:19.346+01:00

I've just got back from this event at the Japanese embassy. I'll post more on it later. Suffice to say it was excellent and Pecha Kucha is a great concept. I just want to note down the following:1. Presenting is theatre - you need to physically present in person or it's just as if you're watching TV2. It's a great idea to have slides that last 20 secs each and continue in the background while

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1153242077828333132006-07-18T17:59:00.000+01:002006-07-18T18:01:17.843+01:00

I'm getting a bit carried away with YouTube, but this is a great ad from the 90s.Tags: Marketing

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1153171875247821212006-07-17T22:26:00.000+01:002006-07-17T22:33:39.770+01:00

We recently pitched for some Playstation work and as part of the background research for our presentation I remembered reading Malcolm Gladwell's review of this book in the New Yorker magazine. The article itself gives a great over view of the book and one I could never hope to match. However, I thought the book would make great holiday reading and so on my recent holiday in Italy devoted a day

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1152782193366225542006-07-13T10:16:00.000+01:002006-07-13T10:16:33.376+01:00

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1152736561004262372006-07-12T21:31:00.000+01:002006-07-12T21:36:01.110+01:00

Great post from Northern Planner. Apologies for reproducing in full but I thought it was worth it. 1. Don't forget, planners are not essential. Creatives and account people did fine before planners came along. Planners need to persuade people to want them there. For creatives, being useful means two things: i) Getting their work through research and clients ii) Useful stuff, inspiration and

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1152710372747868922006-07-12T14:15:00.000+01:002006-07-12T14:19:32.816+01:00

Everyone wants a piece of the worlds hottest label at the moment, American Apparel. Here at PSFK we were lucky enough to talk to Alex Spunt, one of AAs advertising team. Alex is responsible for some ofthe iconic AA ads that have come out over the last couple of years. She gave PSFK the exclusive lowdown on AA's latest ideas which include an online radio station and AAs venture into trousers, a

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1152642499252976572006-07-11T19:24:00.000+01:002006-07-11T19:28:19.303+01:00

Every week Britain's favourite smoothie maker and festival organiser, Innocent, sends out a newsletter. And this Tuesday I received my weekly edition. As usual it was full of offbeat and amusing stories but it wasn't until I reached the very end, and the competition that I was completely awoken from my foggy, late afternoon stupor:"This week's challenge - as Royal Ascot begins this week, we've

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1152389287929372862006-07-08T21:04:00.000+01:002006-07-08T21:08:07.970+01:00

With all the new openings in London you often overlook the more established institutions and the National Theatre on the South Bank is one. A controversial building the NT is continually reinventing itself and hosts chill out nights on Saturdays. Today we visited the Press Photographer's Year which showcased the very best of this year's photos. There are some stunning photos and we had a great

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1152279285409285382006-07-07T14:30:00.000+01:002006-07-08T19:49:03.260+01:00

I had the opportunity to meet some very interesting people today and talk nonsense. So thanks to Russell, who hosted, Paul Colman, Lebowski, Paul from Starcom and Jefre . It was a pleasure to meet you all.Tags: planning, blogging

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1151081830308912582006-06-23T17:53:00.000+01:002006-06-23T17:57:10.346+01:00

Maurice Saatchi stares into his crystal ball and must be one of the first people to ever moot the 'death of advertising'. He then goes on to announce the arrival of a new advertising based upon ownership of one word. For example Google own 'search' and Apple own 'innovation'. Hmmm. Sounds like he's talking about categories and category leadership. But don't Coca-Cola own the cola category. Are

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1150984135709359782006-06-22T14:45:00.000+01:002006-06-22T14:51:27.466+01:00

BBH have created this ad for Lynx (Axe) and it ran just once - before the England vs Sweden World Cup match on Tuesday. The ad is gratuitous, purile and pure Lynx. I'm not sure it'll win any awards but it's good old fashioned fun. Tags: Marketing

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1150890082298565402006-06-21T12:37:00.000+01:002006-06-22T14:50:31.413+01:00

W+K have created this great tactical ad for England's World Cp campaign. It's already been receiving a few complaints, which is great. Show's how compelling the message is. I think they've managed to really capture the feeling of being a fan. Tags: nike, rooney

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1149775025743109892006-06-08T14:53:00.000+01:002006-06-08T14:57:05.793+01:00

1. Our business is change2. We’re on offense. All the time3. Perfect results count – not a perfect process- Break the rules; fight the law4. This is as much about battle as about business5. Assume nothing.- Make sure people keep their promises- Push yourself; push others- Stretch the possible- Expect success – always6. Live off the land7. The job isn’t done until the job is done8. DANGERS:-

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1149066643100852392006-05-31T10:07:00.000+01:002006-05-31T10:10:43.146+01:00

I was lucky enough to be interviewed by Eric at Marketing Monger last night. He asked me about planning, trends and blogging. If you want to listen to the file it's here. You should definitely check out more of Eric's excellent podcasts.Below are my 'prepared' answers, hopefully I got the jist of them across: Tell me a little about yourself?By day I'm a comms planner in an advertising agency in

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1148567648886322442006-05-25T15:31:00.000+01:002006-05-25T15:34:08.956+01:00

It's like a marketers wet dream! The two most innovative companies of the last ten years coming together to release a product with universal appeal. If you missed it the Nike+ shoes allow you to monitor your sports performance on your iPod. Thanks to a small device built into the shoes a signal is sent to your iPod which is 90% accurate out of the box, according to Apple CEO Steve jobs. The

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1148057451916370072006-05-19T17:48:00.000+01:002006-05-19T17:50:52.000+01:00

Kumaw has taken some brilliant pictures of the new Apple store in New York. There's been a lot of talk recently about how the Apple store concept has redefined retail and I can't think of a better illustration of this than these photosTags: retail.

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1147945065182667172006-05-18T10:35:00.000+01:002006-05-18T10:37:45.226+01:00

The Account Planning in Romania website has a great section in English where they have interviewed some of London's leading lights in planning. One of the questions they always ask is 'what is planning?'. I thought it would be a good idea to aggregate them here. Richard Huntingdon: 'To make the ads work – nothing more, nothing less'Russell Davies: 'the thinking before the doing'John Robson: 'To

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1147336711985282622006-05-11T09:36:00.000+01:002006-05-11T09:38:32.043+01:00

Google have, for the first time in a while, created a really great product. Google Trends is a fantastic tool for anyone associated with a brand or merely interested in what people are searching for and where they are from. You can also do comparisons as illustrated in the chart. I decided to compare searches for "smart car" and "mini" to see what people were most interested in. This particular

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1147267762315955242006-05-10T14:26:00.000+01:002006-05-10T14:29:32.953+01:00

Today I was looking for info on response rates and effectiveness for podcasting. I googled it and found quite a few useful, but not definitive, results. So I thought I'd try a bit closer to home. And as the UK is fairly forward looking when it comes to the online world I immediately thought of looking at the IAB (Internet Advertising Bureau).Having landed on their recently re-designed website my

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1146311383471990962006-04-29T12:49:00.000+01:002006-04-29T12:50:09.330+01:00

I was reviewing my visitor stats today when I came across this rather wonderful advertising blog, Polkadot Holes. Some really nice thoughts on the site. Keep up the great work.

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1146259516456748012006-04-28T22:25:00.000+01:002006-04-28T22:25:16.466+01:00

Genius. That's the only word to describe the Arancina concept. This delicatesan in Notting Hill sells great food and has a comfy seating area upstairs which is great for having a lazy Sunday. However, it has two USPs which make it a must visit London venue. 1. It has a Fiat 500 in the window2. There is usually a live singer performing nex to the Fiat 500Like I said. Genius. Tags: arancina, Tags:

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1146257192202504492006-04-28T21:46:00.000+01:002006-04-28T21:46:32.210+01:00

You can see more of Google's plans for non-evil world domination here.Tags: google

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1146256882883275872006-04-28T21:41:00.000+01:002006-04-28T21:41:22.953+01:00

Leon is one of my favourite lunchtime restaurants in London. I've blogged about it before here but was compelled to mention it again. You see I just love the branding. The image on the left is a perfect example of the simple but beautiful branding that they use throughout the restaurant. The waxed lunch boxes that they supply your food in are stuck down with these lovely stickers and the

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1145821007191665762006-04-23T20:36:00.000+01:002006-04-23T20:36:47.200+01:00

I know you're bored of this now. But apparently there's a french fry recession in the USA. I love the fact that this series integrates so well. Tags: Marketing

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1145820926483060142006-04-23T20:35:00.000+01:002006-04-23T20:35:26.496+01:00

There's more! Fascinating topic. Tags: Marketing

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1145820874453246342006-04-23T20:34:00.000+01:002006-04-23T20:34:34.460+01:00

I can't believe that this publication exists. I can't believe how good the art direction is. Tags: Marketing

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1145820798901266362006-04-23T20:33:00.000+01:002006-04-23T20:33:18.906+01:00

I've been reading Ogilvy on advertising recently and this famous DDB ad was one he used to illustrate a point. Anyway, if you read the copy, this ad would be perfect for Smart. Tags: Marketing

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1145820484023615012006-04-23T20:28:00.000+01:002006-04-23T20:28:04.080+01:00

The local’s local. A thoughtful interpretation of the great British boozer, the Champion stocks a wide variety of beers (including my favourite Shneiderweisse, serves pistachio nuts by the glass, and makes for the perfect Friday night starting point. Music is dubby (think Thievery Corporation) and the deccor is luxurious. Tags: Out

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1144686825537624642006-04-10T17:32:00.000+01:002006-04-10T17:33:45.580+01:00

If RSS was made with anything commercial in mind it would have to be selling offers and new products. How sensible would it be to have the latest properties in your price bracket updated everyday by RSS? How good would it be to have the latest holiday or flight offers flash up daily via an RSS feed? It would just take the pain away from trawling through poorly designed, slow loading sites and

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1143579250543032672006-03-28T21:54:00.000+01:002006-03-28T21:54:10.613+01:00

Grant McCracken has written an excellent post on the art of trend watching. In it he lists the 10 rules of trend watching which provide a very clear definition of the differences between trend watching and cool hunting. Russell Davies has been inspired by McCracken and come up with his own ideas for a futures market based on trends. Tags: Trends

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1143151926042675562006-03-23T22:12:00.000Z2006-03-23T22:12:06.086Z

One of the best items I've had in the last 6 months has been my Jimi wallet. A very thoughtful gift, it has proved ideal for carrying around the essentials for London life; my oyster card, credit card and cash. As a logical follow-up Jimi have released an iPod nano cover. Made of the same durable plastic as its' wallet sibling, the nano cover is available in a wide range of colours including the

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1143057346799931012006-03-22T19:55:00.000Z2006-03-22T19:55:46.843Z

The German sportswear manufacturer has decided to launch its own gold range. In an attempt to merge golf and fashion, Puma have put together what is actually a pretty interesting collection of traditional golf apparel but with their own Puma twist. Check it out here.

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1142368938063266312006-03-14T20:42:00.000Z2006-03-14T20:42:18.070Z

I've started a new planning job and to give myself a fighting chance have been rooting around the WARC archives (a really great resource). As a result I've been devouring IPA Effectiveness and APG Award papers. Amongst these a couple of themes have developed. And I think I've been able to pull a thought out of them...When ever we're explaining something we're always told, by our teachers /

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1142366312315934882006-03-14T19:58:00.000Z2006-03-14T19:58:32.366Z

Another lovely picture of me on holiday. Whilst we were in Argentina, we had the pleasure of staying at Los Juncos hotel in Bariloche. If ever there was a special hotel this is it. Each room is designed completely individually and each has equisite attention to detail. The headboard of our bed was made from reclaimed drift wood from the nearby lake, the pictures behind the bed were old shots of

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1141430355944069602006-03-03T23:59:00.000Z2006-03-03T23:59:16.023Z

Who is that cat chillin in the big blue? Those lovely chaps at Hart+Larsson have nominated yours truly for H+L of the Year 2006! I can retire now. Tags: H&L

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1141327922146074652006-03-02T19:32:00.000Z2006-03-04T00:00:47.076Z

Craft Design Technology are a Japanese firm who have decided to take on basic, staple products and make them better. CDT have created a gorgeous range of stationary and by keeping things simple this set of tools just work. Tags: CDT

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1141159240690533752006-02-28T20:40:00.000Z2006-02-28T20:40:40.736Z

Nike have become the latest corporate bohemoth to write a blog, well externally anyway (Nike employees have an internal blogging system set up). They have created a basketball blog which sensibly sticks to talking about their latest products, new content on the Nike Basketball site, and Nike sponsored atheletes. There is no corporate hyperbole and the copy reads like a blog should.The blog is

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1141077235320325262006-02-27T21:53:00.000Z2006-02-27T21:53:55.353Z

The Greatest Trends Website in the World TM, psfk, has launched a beautiful new site (the word blog doesn't really do it justice). Focusing on fashion, psfk Fashion is a wonderfully designed site that features interviews with the movers and shakers of the fashion world, along with daily updates of all that is going on and exclusive vidcasts. It's only a soft launch at the moment so you'll be

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1140039916105565232006-02-15T21:45:00.000Z2006-02-15T21:45:16.153Z

Nike has launched its latest campaign - this time for the 2006 World Cup in Germany. It celebrates the skill and beauty of football whilst protesting against the ugly side of the game. See it hereTags: Marketing

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1140033688249225442006-02-15T20:01:00.000Z2006-02-15T20:01:28.296Z

Here's a brief report on my recent trip to South America's coolest city.La RecoletaRecoleta is the home of Buenos Aires elite (both alive and dead). A posh neighbourhood with european designer shops, beautiful apartments and a real cafe culture, La Recoleta is a place to see and be seen. Recoleta is the home of the city's cemetery and the great and the good are buried here. On Sundays the

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1137432369485388092006-01-17T17:23:00.000Z2006-01-17T12:41:41.590Z

Hot on the heels of the JC Report, we're off to South America's fashion capital for a spot of holiday and hopefully a bit of trend spotting too. I'll try to post whilst away but it may be even more sporadic than usual. Normal service will be resumed mid February.

Henry Lambertnoreply@blogger.com0tag:blogger.com,1999:blog-10825452.post-1137504797730629822006-01-17T13:33:00.000Z2006-01-17T13:33:17.753Z

Being Hunted are celebrating three decades of the Nike Air trainer. Introduced in 1979 the Nike Air system has been the most successful sports shoe cushioning system ever. Nike is celebrating this over on its website too. Tags: Trainers, Sneakers, nike

Henry Lambertnoreply@blogger.com0